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| Closed Loop Gift Cards – Mid to Large Merchants |
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Build consumer loyalty and process Gift Card transactions seamlessly and efficiently with the First Data Closed Loop Gift Cards for Mid to Large Merchants. |
| With the First DataSM Gift Card solution, mid to large merchants can drive traffic to their businesses, increase sales, build brand awareness and improve customer satisfaction. |
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Paper gift certificate programs are hard for merchants to manage in terms of reconciliation and reporting, and they also take considerable time to issue at the point of sale. |
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| First Data provides mid- to large-sized merchants with an electronic gift card solution that includes end-to-end program support to facilitate successful gift card programs.
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Help Your Business
Increase brand exposure
Increase consumer loyalty
Additional revenue from "uplift" upon redemption and repeat business – 56% of consumers spend more than the initial value of the card*
Eliminate cash returns
Lower administrative costs due to electronic transaction process
More secure than paper gift certificates
Help Your Customers
Enjoy the convenience of an easy gift choice>/
Feel more satisfied with their gift choice — Purchasers and receivers rate their overall satisfaction with Gift Cards as a “9” on a scale of 1-10**
Recipients benefit from gift cards because they can select a gift of their choice
Portability of plastic – consumers no longer need to worry about cash or cumbersome gift certificates
Spending cards provide consumers with a fast and convenient payment method that can also act as a budgeting tool
*Source: 2005 First Data Gift Card Consumer Gift Card Insight Survey.
**10 being "extremely satisfied". Source: 2005 First Data Gift Card Consumer Gift Card Insight Survey.
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The First Data℠ Gift Card solution is compatible with today’s most popular technologies – in many instances, you won’t need new equipment
The reloadable feature allows you to create loyal, return customers
Bundled packages that include gift cards and promotion materials are available at a very affordable price
You can create your own customized unique gift card design or select from a wide variety of standard designs
Reporting is available online, on your merchant processing statement, or through your terminal’s receipt paper, making it easy to have information available when you need it
A welcome kit that includes a merchant guide with helpful, proven marketing tips to help you create an effective plan for your gift card program
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